stated last Christmas that it would not resort to price cuts to save itself from the ravages of the recession, many questioned the decision. Now, it appears as if A&F’s detractors were right, with the company posting massive double-digit drops in sales and drawing plenty of criticism from shoppers and fashion experts alike.
In a strategic change of pace,
abercrombie and fitch decided to cut prices here and there and to put more clothes on clearance, but many shoppers have stated that they still have not noticed any changes in the company’s prices. Instead, shoppers have been frequenting A&F’s competitors, such as Aeropostale and American Eagle, and shying away from the higher prices.
The company blames the confusion on its dedication to maintaining a more elite status, one that comes before slashing prices to extremely affordable levels especially when A&F’s desire to go international is taken into consideration. Focusing on prices,
abercrombie and fitch says, has never been its priority, with the company instead hoping to tackle the recession by providing high-quality, fashionable apparel.
Even though I knew better, my daughter with the superstar style persuaded me to step through the portal of auditory hell to use a gift card she had long ago received for
abercrombie and fitch. I blamed it on my practical nature as she led me right over the threshold to where the club level music volume was pulsing.
They have some nice looking stuff, but most of it requires layering (because it’s too skimpy to be worn without something under it or over it). After all, that’s their look for the female. They’ll cheerfully pull together an ensemble consisting of a cute tank top under a low cut paper thin t-shirt with a zipper hoodie to throw over the whole thing. That will probably be about $100 before you even look at the jeans, shorts or leggings.
There at the entry folding table, this sweet young thing doing triple duty (folding, security and greeting) shouted, “Hey there, what’s happening???” I gave her a mild stink eye and kept on walking deeper into the dark inner sanctum where they expect parents to shop for their teens clothing. After three exasperating minutes, I remembered why I make it a policy never to come in here: it makes my head want to pop off.
I urged my teenage icon, “just grab a t-shirt off of the clearance table and let’s get out of here.” Oh yeah, I was a lot of fun to be with at this point. I looked around at the other shopping couples , they didn’t seem to be filled with a visceral hate for the overpriced, dimly lit haven for the soon-to-be deaf.
Walking to the back of the store, I am bombarded with the larger-than-life-sized photos of taut young torsos in blue jeans barely pulled up enough to crest the top of their pubic bone. Strangely, all of the very short zippers are undone in the pictures. I fantasize briefly about…
…. ripping the ear bud off of the cashier’s head because her lips are moving but I can’t hear a word she is saying. Look, if you want me to pay you are going to have to tell me how much (but it’s too loud in here to hear) or maybe you could show me (but it’s too cave-like to see). No wonder we’re all overpaying in here. We just sign the bloody receipt so we can get out of the store without incident.
Take heed, people. Abercrombie’s a bitch and Hollister is her bratty little sister. If you really feel you must go in, strap on your war gear first.You also might want to role play with your teen and prepare them to hear the word no, that’s too skimpy, too sheer, too tight, etc. I’d also recommend some Bose noise-cancelling headphones and maybe a flashlight to help you find your way out.
The company blames the confusion on its dedication to maintaining a more elite status, one that comes before slashing prices to extremely affordable levels especially when A&F’s desire to go international is taken into consideration. Focusing on prices,Abercrombie and Fitch says, has never been its priority, with the company instead hoping to tackle the recession by providing high-quality, fashionable apparel.
Even though I knew better, my daughter with the superstar style persuaded me to step through the portal of auditory hell to use a gift card she had long ago received for Abercrombie & Fitch. I blamed it on my practical nature as she led me right over the threshold to where the club level music volume was pulsing.